How not to approach influencer collaborations – for both sides!
I’ve been meaning to write this post for a long time actually, as over the last 10 years of being a blogger, “micro-influencer” and content creator, I’ve seen the same things come up time and time again and have learnt a lot about how to approach influencer collaborations and more importantly, how NOT to!…
This is very much post aimed at influencers and brands alike by the way… I have insights into both sides of the coin, so think it’s important that both sides are addressed, as influencer marketing is a two-way marketing street.